3SER Casey Radio is operated by the South Eastern Radio Association Incorporated and broadcasts at a frequency of 97.7 FM.
For more than 35 years, our broadcasts have reached the cities of Casey, Greater Dandenong and the surrounding areas of Bayside, Frankston and Kingston.
3SER Casey Radio has a long and proud history of diversity in broadcasting. Several of our current presenters were part of our early days during the first test transmissions.
Timeline
In 1984, the station commenced broadcasting, with its first test transmissions taking place between May 6th and 12th. At this time, the station identified as Market City Radio, 3MCR 88.3FM. The studio was originally located in the upper floor of the basketball stadium at JC Mills Reserve in Dandenong.
In the late 1980s, the station moved from Dandenong to the Fountain Gate shopping centre in Narre Warren. The station had been offered a $5,000 grant and a rent-free site for five years, by the centre’s then owner, Overland Construction Corporation. Additionally, a $10,000 loan was provided by the City of Berwick.
In 1990, Fred Harrison, the station’s founding president, explained in the Dandenong Journal, that the relocation to Narre Warren was mainly driven by issues with the transmission and reception of our signal. Our transmitter site in Dandenong was in a depression and prevented reliable transmission to our prescribed broadcast areas.
Throughout the 1980s and into the 1990s, test transmissions were continuing, being conducted for one week, four times a year.
In May 1991, the station finally received its full-time license.
In 1996, the station relocated to a self-funded premises in Webb Street, Narre Warren.
In September 2002, the station relocated to Cranbourne East where it celebrated more than two decades on air.
In May 2026, the station relocated to Keysborough. The new studio features state-of-the-art equipment and software. We are looking towards a bright and innovative future, still supporting and serving our local communities.